Although popular, knitting is still, ultimately, a "fringe" activity. Not everyone does it (although we're trying), and (despite our best efforts), it's not something that's mentioned everyday in popular broad-distribution media.
Sometimes I worry about my poor Mum, who for so many years has had to attempt to explain to her friends what it is I do for a living. For a long time, it was obscure jobs within the tech industry, varying from things as exciting and commonplace as SGML editing software, to Document Management, to media streaming services. (My brother Tony is a science teacher - that's much easier to explain to your friends.)
And then I chucked all that tech industry nonsense to knit for a living. Although everyone knows what knitting is, unless you're an active crafter, chances are you won't come across evidence of my work. And so there's poor Mum, stuck at the coffee shop, still trying to explain what it is I do.
But now, we have the answer: the November issue of Canadian Living magazine. Canadian Living is ubiquitous. It's a terrific magazine, and it's been around for a long time. Everyone has a copy somewhere in their house - often a back issue with one of their terrific recipes marked. (I still regularly make a mushroom barley soup they published in their pages in the early 1990s.)
It's got food, lifestyle, style and craft features. And they publish knitting patterns.
I'm thrilled to appear within the pages, with a lace scarf design. It's intended to be an introduction to lace knitting for knitters of all levels - all you need to know how to do is cast on, cast off, and knit and purl. My tutorial takes care of the rest.
And Mum can show it off to her heart's content!